Brand activations are part of BTL and their main objective is to make the consumer interact with the brand in a special way. One of Grupo WDies’ strong points is the design and implementation of brand activations, but… what exactly is a brand activation?...
Everyone talks about 360° marketing, but what does this marketing strategy really encompass? When we talk about 360-degree marketing, we are talking about marketing that uses all the tools, elements and resources available (both to the agency and the client) to get...
The checkout lines of Carrefour supermarkets were the first in Spain to be completely decorated with the image of a brand. As we all know and have experienced first-hand, once we have finished shopping and have our trolley full, it’s time to head to the checkout...
The chef’s signature tapas delighted those attending the showcooking held at Vitem & Co. On Saturday 4th May we once again delighted all beer lovers with a new showcooking under the umbrella of the brewery group. Grupo Damm and Vitem&Co have entrusted...
The Speakings Corner networking event aims to foster relationships between marketing and advertising professionals. On Thursday 30 May, a new networking event, The Speakings Corner, was inaugurated, which will take place in different venues in the capital. At 19:30...