Last Christmas 2018, Grupo WDi was in charge of the 360° marketing campaign for Scotch, the stationery company belonging to the 3M group. Under the claim “Experts in gift wrapping”, a 360º marketing campaign was developed for Scotch in which the main...
The point of sale and the good connection to Andalucia A good Point Of Sale strategy is based on a good geographical distributionto reach the largest number of people. Geographical location can have two variants. Localised, for those products that are more widely...
