Barbie has a new strategy focused on empowering and boostering the youngest… You can be anything you want. Earlier, we discussed the latest approach that Barbie has given her strategy a global reach with her campaign “You can be anything you want to be....
Brand activations are part of BTL and their main objective is to make the consumer interact with the brand in a special way. One of Grupo WDies’ strong points is the design and implementation of brand activations, but… what exactly is a brand activation?...
POS managers, or Point of Sale Managers, are key to the success of our retail campaigns and promotions. When it comes to planning our actions at points of sale, there are clients who do not take into account a key element that ensures their success. We are talking...
In August we can still see in the shops the last traces of the sales. Final sale, third sales, last units… the discounts come to an end to welcome the new seasons and the new academic year when September begins. With the arrival of summer, our consumerist spirit...
Once again, Cervezas Victoria celebrates the Malaga Fair with Grupo WDi. Beers The Victoria beer brand, part of the Damm Group, places the point of sale as the main focus of its seasonal campaign under the claim “Victoria and Malaga are at the Feria”. When...