“When a little girl plays with Barbie, imagine all that she can be…” Barbie’s campaign “You can be anything you want to be” invites children to dream what they want to be, to find their own way and to learn that with effort nothing...
Tastings, PepsiCo’s strategy for its new line of snacks. Sunbites is a crunchy and delicious snack made from multigrain (oats, wheat and corn) with 30% less fat* (* vs. the average crisps and salty snacks on the market), which not only gives you a delicious...
The imagination of the little ones flies with the virtual Barbie set in La Vaguada Shopping Centre! Technological advances and new technologies are no longer a secret for the youngest members of the household, and in many cases… they are even ahead of us!...
Barbie has a new strategy focused on empowering and boostering the youngest… You can be anything you want. Earlier, we discussed the latest approach that Barbie has given her strategy a global reach with her campaign “You can be anything you want to be....
Brand activations are part of BTL and their main objective is to make the consumer interact with the brand in a special way. One of Grupo WDies’ strong points is the design and implementation of brand activations, but… what exactly is a brand activation?...
