POS managers, or Point of Sale Managers, are key to the success of our retail campaigns and promotions. When it comes to planning our actions at points of sale, there are clients who do not take into account a key element that ensures their success. We are talking...
Once again, Cervezas Victoria celebrates the Malaga Fair with Grupo WDi. Beers The Victoria beer brand, part of the Damm Group, places the point of sale as the main focus of its seasonal campaign under the claim “Victoria and Malaga are at the Feria”. When...