The point of sale and the connection with children It is undeniable the power and influence that children have on the purchasing decisions of us adults, and it is a fact that we are always more inclined to buy brands and products that children like. For this reason,...
THE KEY TO PRESENTING YOUR PRODUCTS IS TO SHOW THEM One of the strengths of the WDi Group is the organisation of point-of-sale demonstrations of new products. For this type of action, it is vital to choose the right venue, the days on which the event will take place...
“When a little girl plays with Barbie, imagine all that she can be…” Barbie’s campaign “You can be anything you want to be” invites children to dream what they want to be, to find their own way and to learn that with effort nothing...
Tastings, PepsiCo’s strategy for its new line of snacks. Sunbites is a crunchy and delicious snack made from multigrain (oats, wheat and corn) with 30% less fat* (* vs. the average crisps and salty snacks on the market), which not only gives you a delicious...
The imagination of the little ones flies with the virtual Barbie set in La Vaguada Shopping Centre! Technological advances and new technologies are no longer a secret for the youngest members of the household, and in many cases… they are even ahead of us!...