AN AN ORIGINAL PACKAGING DESIGN CAN BE AN EXCELLENT STRATEGY As is well known, packaging is the packaging of the product to be consumed. And although it may seem insignificant, it is the first thing the consumer sees about it. Therefore, it is very important to take...
HAUGHTY, BEAUTIFUL AND PROUD! Luis Miguel sang it in “La bikina”, “haughty, beautiful and proud”. And the brands at LGBT Pride applied it. This is how everyone should go through life, regardless of their sexual status. Throughout this week,...
Corporate Social Responsibility (CSR) is the voluntary and active contribution that companies make to social, economic, environmental and human rights improvement. In other words, the more supportive side of business. All those actions that seek to improve the world...
Alma Cupcakes, the sweetest influencer On 28 December 2019 we held a Christmas baking workshop with Scotch-Brite®, who wanted to create an effective influencer marketing strategy in line with the brand. After a study we decided that the workshop would be given by the...
