Creativity, originality and a hidden camera to reach the public If there’s one thing we’re really passionate about at WDi Group, it’s spending time developing fun and engaging projects for brands to help them achieve their goals, and this time it was...
Scotch with positive results with a comprehensive campaign When we talk about an integrated or 360º campaign, we refer to a strategy that is carried out in different media such as radio, press, online media, point of sale, etc. The aim of these campaigns is to engage...
Everyone talks about 360° marketing, but what does this marketing strategy really encompass? When we talk about 360-degree marketing, we are talking about marketing that uses all the tools, elements and resources available (both to the agency and the client) to get...
HAUGHTY, BEAUTIFUL AND PROUD! Luis Miguel sang it in “La bikina”, “haughty, beautiful and proud”. And the brands at LGBT Pride applied it. This is how everyone should go through life, regardless of their sexual status. Throughout this week,...
