Scotch with positive results with a comprehensive campaign When we talk about an integrated or 360º campaign, we refer to a strategy that is carried out in different media such as radio, press, online media, point of sale, etc. The aim of these campaigns is to engage...
THE KEY TO PRESENTING YOUR PRODUCTS IS TO SHOW THEM One of the strengths of the WDi Group is the organisation of point-of-sale demonstrations of new products. For this type of action, it is vital to choose the right venue, the days on which the event will take place...
When approaching a new project (of any kind) it is crucial to know what we want and to know how to explain it well… it is crucial to have a briefing. A project starts with a briefing, but what is a briefing? As we have already said, it is the starting point, a...
Once again, Cervezas Victoria celebrates the Malaga Fair with Grupo WDi. Beers The Victoria beer brand, part of the Damm Group, places the point of sale as the main focus of its seasonal campaign under the claim “Victoria and Malaga are at the Feria”. When...