Many brands focus on selling more but forget about design at the point of sale to be remembered. Brands often focus on having many products available in as many outlets as possible, but often forget how important trade and design at the point of sale and communication...
Brand activations are part of BTL and their main objective is to make the consumer interact with the brand in a special way. One of Grupo WDies’ strong points is the design and implementation of brand activations, but… what exactly is a brand activation?...
This year the Agripina Awardsare 10 years old and celebrate their most special edition. No, they will not be held in Malaga or Seville. Where then? Surprise! The Agripina Awards (Spanish Advertising, Marketing and Communication Festival) are celebrating their 10th...
