WDi BLOG
The 6 hats technique: How to apply it to my marketing strategy?
The search for and practice of creativity is a concern that afflicts many companies, especially those that depend on it for their activity, as marketing companies do. That's why we want to explain to you we want to explain to you what the 6 hats technique consists of,...
THEMED SPACES: THE FAVORITES FOR HOLIDAY MARKETING CAMPAIGNS
Branded spaces are always a good idea for Christmas campaigns that capture the consumer’s attention at the point of sale.
EVENTS OF THE FUTURE: A TRANSFORMATION IN MARKETING PLANS
We talk about the events of the future and the plans that characterize this new reality for marketing plans.
DESIGN, PRODUCTION AND ASSEMBLY, an unbreakable chain
Production and assembly are fundamental elements in trade marketing actions
COMSUMER EXPERIENCE: A NEW REALITY
The consumer experience and the Ikea Effect, a new reality that brands and marketing agencies must confront
SUMMER BRAND ACTIVATIONS: YOUR NEW BEST FRIENDS
If you are going to carry out brand activations in summer... Let Grupo WDi...
THE STORY OF HOW 2021 CONQUERED THE HORECA CHANNEL
At this point, the hotel and catering...
TikTok: FROM A JOKE TO A POWER FOR BRANDS
We've all heard someone say "I'm not downloading TikTok, that's for kids". And...
MACRO-EXHIBITIONS AT THE POINT OF SALE: 5 UNIQUE ADVANTAGES
Yes, it's true, you got us, we are fans of macro exhibitions. But they really...
DIGITALISATION AT THE POINT OF SALE
Over the last year, innovating at the point of sale has been a constant...
CONSUMERS’ TOP 10 FAVOURITE DIGITAL PROMOTIONAL GAMES
Digital promotions may go unnoticed at first, however, something that may seem...
WITH A C FOR CAREGIVER – CAMPAIGNS WITH HEART
"Con C de Cuidador", one of the most emotional campaigns we have ever run. We...
POWER KIDS AND GAMIFICATION AT THE POINT OF SALE
The point of sale and the connection with children It is undeniable the power...
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