Digital Marketing

TikTok: FROM A JOKE TO A POWER FOR BRANDS

TikTok: FROM A JOKE TO A POWER FOR BRANDS

We've all heard someone say "I'm not downloading TikTok, that's for kids". And if you haven't heard it, it's probably because you said it. Something that evolved from its former app, Musical.ly, where lip syncing was all the rage, into one of the most powerful apps out there right now in a matter of two years. Nobody expected the boom of this application, but it was during 2020 and the quarantine that everything exploded. Millions of idle users started downloading TikTok for ''pranking'' and...

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