Trade Marketing & Retail Blog

What is trade marketing: strategies, examples and how to measure results

Trade marketing exists because an excellent product can fail if nobody sees it. This happens all the time in physical...

Madrid hosts a large share of Spain's trade fair calendar thanks to IFEMA. As a result, every few weeks dozens of...

Sensory marketing at the point of sale uses smell, sight, hearing, touch and taste to influence the purchase decision....

Measuring the ROI of a Brand Activation at the Point of Sale means calculating the difference between the net revenue...

A BTL brand activation is the essential experiential strategy for connecting with audiences through direct, memorable,...

Corporate events vs point-of-sale activations: which one to choose for your goal is the big question brands face when...

Phygital marketing, what it is and how to apply it at the point of sale: it is the strategy that brings together the...

Retail media is advertising that brands buy directly from retailers, within their websites, apps and physical stores....

Choosing a trade marketing agency means assessing its experience in the sector, the services it offers and its ability...

The best retail furniture for a store combines three factors: functionality, aesthetics aligned with the brand and...

Improving the customer experience at the point of sale means working on every moment of physical contact between the...

Retail marketing is the set of strategies and commercial actions a brand applies in and around the physical point of...