DE’LONGHI BOUTIQUE AT MEDIAMARKT TECH VILLAGE

CATEGORIES

• Trade Marketing
• Production

MediaMarkt Tech Village is the German multinational’s first lighthouse store, located in Majadahonda, Madrid. A space of more than 8,000 square metres set to become one of the country’s benchmark stores for technology in the country.

De’Longhi wanted to be part of this store, so it entrusted us with an ambitious project.

The challenge was to design and build a shop in shop for the brand, dedicated to displaying, demonstrating and selling its full range of coffee machines and accessories.

The idea was to convey the warmth and comfort of a home, since De’Longhi promises that, thanks to its coffee machines, you don’t need to leave the house to enjoy a good coffee.

We handled everything from the initial design of the space through to its construction.

We began the project with a preliminary study of the space to assess its possibilities, then designed and produced the different elements that would be placed in it.

The automatic and manual pump espresso machines had to take centre stage, and the décor featured blues, wood and marble to create a welcoming feel. We also included areas designed for product demonstrations.

A warm, welcoming space of 30 square metres that brings the brand closer to consumers through a brand experience that is complete in every sense. A shop in shop where the coffee machines take centre stage and customers can try a freshly made coffee in its dedicated tasting areas.