Case Study
NIVEA STAND AT THE FACIAL PARTY NIGHT
CLIENT/BRAND
Beiersdorf
Nivea
CATEGORIES
- Events
- Trade Fairs and Conferences
Beiersdorf is a German company specialising in personal care products. Nivea is one of its flagship brands. Founded in 1911, it was the first brand to sell a moisturising cream.
Brief and creative process
Nivea wanted to be present at the Facial Party Night with a stand showcasing one of its star ranges: Luminous 630 Anti-Dark Spot.
The Facial Party Night is an event organised every year by Perfumerías Facial to support the fight against breast cancer. An evening at which around 1,000 people discovered the latest launches and experiences from the participating brands. The event took place on 20 October 2022 at the Barcelona Maritime Museum.
Our role
Once we received the brief, we got straight to work. We started with the design of an open 15-square-metre space to welcome all visitors. For the backdrops we opted for a strong presence of brand graphics, so that attendees could become familiar with the products at a glance.
In the production phase we brought to life the different elements used at the event, such as shelving and furniture, all of them infused with the brand. Within the space, it was important to create an area that worked as a dressing table, where an expert cosmetic dermatologist attending the event could carry out skin analyses.
During set-up and installation we made sure everything was perfect and that the furniture was stocked with products and samples, so that the hostesses could then do their job properly.
results
The space was a great success with both the public and the client, who was very pleased with the result. It delivered a great brand experience that was warmly received by visitors.
BRAND EXPERIENCE
UNIQUE SPACE
CUSTOM FURNITURE
Contact
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