WDi BLOG
How to design a store that increases sales: the complete guide for 2026
There are stores you walk into, buy something and come back to. And there are stores you walk into, take a quick look...
10 retail marketing strategies used by major brands (that you can apply today)
The point of sale remains the ultimate battleground for brands. It doesn't matter how much you invest in digital: if...
What POS materials are and how they can increase retail sales
In the world of retail, every detail can make the difference between a lost sale and a satisfied customer who comes...
How to organise corporate events that make an impact
Corporate events remain one of the most effective tools for strengthening the relationship between brands and their...
How to design a stand that stands out at a trade fair
Trade fairs remain one of the most powerful settings for connecting brands with potential customers. In a space full...
Shopper Marketing: how we influence purchase decisions inside the store
When a customer walks into a store, many purchase decisions have not yet been made. In fact, a large share of final...
Kidults: the keys to understanding a new target audience
Adults wearing licensed T-shirts. Adults collecting action figures as if they were treasures. Families travelling to...
POINT-OF-SALE STAFF: ADVANTAGES AND TYPES
Point-of-sale staff are essential for showcasing the advantages of your products and services. And although we often...
How to implement omnichannel in your marketing strategy
Omnichannel is the practice by which a brand connects with its consumers regardless of the medium, maintaining a...
Phygital: The new age of marketing
The world is constantly changing, and as such, consumers are not lagging behind, integrating the phygital era into their lives. Today we tell you how
The 6 hats technique: How to apply it to my marketing strategy?
The search for and practice of creativity is a concern that afflicts many companies, especially those that depend on...
PACKAGING IN YOUR STRATEGY: 5 FUNDAMENTAL KEYS
Packaging is one of the fundamental elements when we talk about a product. But it doesn't stop there. Packaging can be...
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