WDi BLOG
WE COME BACK FROM MALAGA WITH 2 AGRIPINA AWARDS!
The humour and street marketing categories already have a winner: Grupo WDi!...
A VIRTUAL BARBIE SET FOR THE LITTLE ONES!
The imagination of the little ones flies with the virtual Barbie set in La...
THE IMPORTANCE OF DESIGN AT THE POINT OF SALE – TRADE MARKETING
Many brands focus on selling more but forget about design at the point of sale...
THE BRIEFING OR THE ORIGIN OF A PROJECT
When approaching a new project (of any kind) it is crucial to know what we...
ZE GARCIA FOR BARBIE
Ze García opens Barcelona Fashion Week with his collection "Millennial...
EVENTS WITH BLOGGERS AND INFLUENCERS – CASE ENCHANTIMALS
EVENTS WITH VLOGGERS AND INFLUENCERS – ENCHANTIMALS
Find out how influencers and bloggers can give a well-known brand like...
BARBIE’S BRAND EXPERIENCE STRATEGY: BARBIE MAKES LITTLE ONES’ DREAMS COME TRUE!
Barbie has a new strategy focused on empowering and boostering the youngest......
KEYS TO UNDERSTANDING MILLENNIALS
KEYS TO UNDERSTANDING MILLENNIALS
Millennials represent 80 million people worldwide and control almost two...
CREATIVE BRAND ACTIVATIONS: THE KEY TO GIVE VISIBILITY TO YOUR PRODUCTS
Brand activations are part of BTL and their main objective is to make...
A VERY SPECIAL PACKAGING
AN AN ORIGINAL PACKAGING DESIGN CAN BE AN EXCELLENT STRATEGY As is well known,...
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