How to Choose a Trade Marketing Agency: Key Questions

by Miriam Lopez | Aug 17, 2026 | Blog ENG, Grupo WDi Corporate, Trade Marketing

Choosing a trade marketing agency means assessing its experience in the sector, the services it offers and its ability to measure results. A good agency should cover the whole process, from designing point-of-sale activity to manufacturing materials and analysing...

Kidults: the keys to understanding a new target audience

by Miriam Lopez | Nov 21, 2022 | Trade Marketing

Adults wearing licensed T-shirts. Adults collecting action figures as if they were treasures. Families travelling to theme parks where it is the parents who are most excited to go. Adults buying special editions of the comics from their childhood. No, this is not...

POINT-OF-SALE STAFF: ADVANTAGES AND TYPES

by Miriam Lopez | Sep 12, 2022 | Trade Marketing

Point-of-sale staff are essential for showcasing the advantages of your products and services. And although we often think only of hiring hosts and hostesses, the truth is that the range of professionals who can add value to your point-of-sale activations is enormous....

Pop Up Stores: Everything you didn’t know about them

by Miriam Lopez | Apr 27, 2022 | Trade Marketing

Broadly speaking, Pop Up Stores are one of the best short-term options if you want your brand to make an impact. They are a way of taking your brand communication to another level, gaining visibility and increasing sales. Pop Up Stores are a business model based on...

CARDBOARD DISPLYAS, BENEFITS AND WHY Y SHOULD CHOOSE THEM FOR MY BRAND

by Miriam Lopez | Mar 23, 2022 | Production and Assembly, Trade Marketing

Cardboard displays can be a world away, but the reality is that they are part of our lives. Every time we enter a store they are there, waiting for us. That’s why today we want to talk about the types of cardboard displays we can find and which ones are best...

POS VISIBILITY TO TRANSFORM INTO SALES

by Miriam Lopez | Feb 17, 2022 | Trade Marketing

Retail is constantly changing. Especially since the digital world entered our lives. However, there is one thing that always remains: the point of sale.. No matter how much transformation we go through, the physical point of sale will always be a traffic zone. Just...