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COMSUMER EXPERIENCE: A NEW REALITY

COMSUMER EXPERIENCE: A NEW REALITY

by LeticiaA | Sep 10, 2021 | Brand Experiences, Trade Marketing

At Grupo WDi we already know that the consumer experience is the most important thing when it comes to buying a product. Because yes, the experience doesn’t end at the cash register; it’s taken home and blown up. A few weeks ago Marketing Directo talked...
SUMMER BRAND ACTIVATIONS: YOUR NEW BEST FRIENDS

SUMMER BRAND ACTIVATIONS: YOUR NEW BEST FRIENDS

by LeticiaA | Sep 6, 2021 | Trade Marketing

If you are going to carry out brand activations in summer… Let Grupo WDi help you with a few tips Consider the timing of your campaign Make sure your campaign is 100% effective by promoting it at the right time and with the right brand activations. It...
THE STORY OF HOW 2021 CONQUERED THE HORECA CHANNEL

THE STORY OF HOW 2021 CONQUERED THE HORECA CHANNEL

by LeticiaA | Sep 6, 2021 | Trade Marketing

At this point, the hotel and catering sector has only hit rock bottom to pick up momentum, and 2021 is the starting point. Although the first months of the year for the HORECA channel have been affected by the situation, the coming months are expected to be positive....
MACRO-EXHIBITIONS AT THE POINT OF SALE: 5 UNIQUE ADVANTAGES

MACRO-EXHIBITIONS AT THE POINT OF SALE: 5 UNIQUE ADVANTAGES

by LeticiaA | Sep 6, 2021 | Trade Marketing

Yes, it’s true, you got us, we are fans of macro exhibitions. But they really work, it’s been proven. It’s not that we want to be flattering, but all the point-of-sale campaigns we’ve run involving macro-exhibitions have had incredible results....
DIGITALISATION AT THE POINT OF SALE

DIGITALISATION AT THE POINT OF SALE

by LeticiaA | Sep 6, 2021 | Digital marketing, Trade Marketing

Over the last year, innovating at the point of sale has been a constant struggle. In a situation where attracting attention is decisive for the success of a campaign, brands have been forced to put their best cards on the table, creating completely different designs...
POWER KIDS AND GAMIFICATION AT THE POINT OF SALE

POWER KIDS AND GAMIFICATION AT THE POINT OF SALE

by LeticiaA | Jun 30, 2021 | Brand Experiences, Trade Marketing

The point of sale and the connection with children It is undeniable the power and influence that children have on the purchasing decisions of us adults, and it is a fact that we are always more inclined to buy brands and products that children like. For this reason,...
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The 6 hats technique: How to apply it to my marketing strategy?

The 6 hats technique: How to apply it to my marketing strategy?

The search for and practice of creativity is a concern that afflicts many...

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