EVENT PRODUCTION: WHAT HAPPENS BEFORE, DURING AND AFTER?

by Miriam Lopez | May 13, 2026 | Brand Experiences, Production and Assembly

Do you know what goes on behind an event? Yes, we are talking about all the ins and outs of producing an event. How you get to the event, those final preparations before it becomes what consumers see, and what happens afterwards, when the lights go out. Any...

How to design a store that increases sales: the complete guide for 2026

by Miriam Lopez | Apr 20, 2026 | Blog ENG, Brand Experiences, Digital marketing, Production and Assembly

There are stores you walk into, buy something and come back to. And there are stores you walk into, take a quick look around and leave without touching a thing. The difference between the two is rarely the product. It is the design. Store design is not a question of...

PACKAGING IN YOUR STRATEGY: 5 FUNDAMENTAL KEYS

by Miriam Lopez | May 25, 2022 | Digital marketing, Production and Assembly, Sustainability

Packaging is one of the fundamental elements when we talk about a product. But it doesn’t stop there. Packaging can be a key element of your marketing strategy, and today we explain why. Packaging as a starting point Good packaging is, after all, the calling...

CARDBOARD DISPLYAS, BENEFITS AND WHY Y SHOULD CHOOSE THEM FOR MY BRAND

by Miriam Lopez | Mar 23, 2022 | Production and Assembly, Trade Marketing

Cardboard displays can be a world away, but the reality is that they are part of our lives. Every time we enter a store they are there, waiting for us. That’s why today we want to talk about the types of cardboard displays we can find and which ones are best...

THEMED SPACES: THE FAVORITES FOR HOLIDAY MARKETING CAMPAIGNS

by Miriam Lopez | Oct 19, 2021 | Brand Experiences, Production and Assembly, Trade Marketing

Branded spaces are those that generate brand image, creating a small, completely personalized world within the shopping shelf itself. The idea is to take a completely groundbreaking idea, and take over the space, generating an immovable presence. Let’s call it...

DESIGN, PRODUCTION AND ASSEMBLY, an unbreakable chain

by Miriam Lopez | Oct 19, 2021 | Production and Assembly

It is time to talk about a great forgotten aspect when talking about marketing campaigns, which Grupo WDi consider one of its strong points: production and the mounting Being one of the essentials parts during a campaign, it’s usually taked for granted and...