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What retail marketing is and why it is key to increasing in-store sales

What retail marketing is and why it is key to increasing in-store sales

by Miriam Lopez | Jul 27, 2026 | Blog ENG, Brand Experiences, Digital marketing

Retail marketing is the set of strategies and commercial actions a brand applies in and around the physical point of sale to influence the customer’s purchase decision at the exact moment they are standing in front of the product. It covers everything from store...
Point-of-sale installation: how to find a turnkey supplier

Point-of-sale installation: how to find a turnkey supplier

by Miriam Lopez | Jul 13, 2026 | Blog ENG, Brand Experiences, Grupo WDi Corporate

Turnkey point-of-sale installation is a service in which a single company handles the entire process, from designing and manufacturing the POS materials to transport, installation and in-store maintenance. Choosing a turnkey supplier allows brands to save time, avoid...
Why the point of sale is still the most decisive sales channel

Why the point of sale is still the most decisive sales channel

by Miriam Lopez | Jun 8, 2026 | Blog ENG, Brand Experiences, Grupo WDi Corporate

Digital commerce has changed the rules of the game, but final purchase decisions still have an undisputed king: physical space. Despite the relentless growth of e-commerce, the point of sale (POS) remains the ultimate ecosystem where brands have the most at stake....
EVENT PRODUCTION: WHAT HAPPENS BEFORE, DURING AND AFTER?

EVENT PRODUCTION: WHAT HAPPENS BEFORE, DURING AND AFTER?

by Miriam Lopez | May 13, 2026 | Brand Experiences, Production and Assembly

Do you know what goes on behind an event? Yes, we are talking about all the ins and outs of producing an event. How you get to the event, those final preparations before it becomes what consumers see, and what happens afterwards, when the lights go out. Any...
How to design a store that increases sales: the complete guide for 2026

How to design a store that increases sales: the complete guide for 2026

by Miriam Lopez | Apr 20, 2026 | Blog ENG, Brand Experiences, Digital marketing, Production and Assembly

There are stores you walk into, buy something and come back to. And there are stores you walk into, take a quick look around and leave without touching a thing. The difference between the two is rarely the product. It is the design. Store design is not a question of...
What Marketing trends await us in 2022?

What Marketing trends await us in 2022?

by Miriam Lopez | Mar 21, 2022 | Brand Experiences, Curiosities

Let’s talk about marketing trends. 2022 has not ceased to surprise us and show us that everything we knew until now is changing. That’s why it’s time to ask ourselves, what awaits us in 2022? Agencies and Clients, a new relationship As EventoPlus...
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What is trade marketing: strategies, examples and how to measure results

What is trade marketing: strategies, examples and how to measure results

Trade marketing exists because an excellent product can fail if nobody sees...

Women Owned – Certified by WEConnect International

Grupo WDi is a Certified Women-Owned Business through WEConnect International. A supplier-diversity partner for multinational brands.

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