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Seasonal campaigns and their advantages in the retail sector

Seasonal campaigns and their advantages in the retail sector

by Miriam Lopez | Nov 30, 2021 | Brand Experiences, Trade Marketing

Maybe the key to your marketing campaigns at the point of sale is much closer than you thought and you had not stopped to think about it. But what causes more impact than these special holiday promotional campaigns? Seasonal campaigns, of course! This type of...
THEMED SPACES: THE FAVORITES FOR HOLIDAY MARKETING CAMPAIGNS

THEMED SPACES: THE FAVORITES FOR HOLIDAY MARKETING CAMPAIGNS

by Miriam Lopez | Oct 19, 2021 | Brand Experiences, Production and Assembly, Trade Marketing

Branded spaces are those that generate brand image, creating a small, completely personalized world within the shopping shelf itself. The idea is to take a completely groundbreaking idea, and take over the space, generating an immovable presence. Let’s call it...
EVENTS OF THE FUTURE: A TRANSFORMATION IN MARKETING PLANS

EVENTS OF THE FUTURE: A TRANSFORMATION IN MARKETING PLANS

by Miriam Lopez | Oct 19, 2021 | Brand Experiences

Last September 21st we had the honor of attending the event on ”The immediate and lasting future of events in marketing plans” organized by EventoPlus. Several professionals of the sector gave us their point of view about the current state of events, and...
COMSUMER EXPERIENCE: A NEW REALITY

COMSUMER EXPERIENCE: A NEW REALITY

by Miriam Lopez | Sep 10, 2021 | Brand Experiences, Trade Marketing

At Grupo WDi we already know that the consumer experience is the most important thing when it comes to buying a product. Because yes, the experience doesn’t end at the cash register; it’s taken home and blown up. A few weeks ago Marketing Directo talked...
WITH A C FOR CAREGIVER – CAMPAIGNS WITH HEART

WITH A C FOR CAREGIVER – CAMPAIGNS WITH HEART

by Miriam Lopez | Jun 30, 2021 | Brand Experiences, Curiosities, Digital Marketing, Grupo WDi Corporate

“Con C de Cuidador”, one of the most emotional campaigns we have ever run. We tell you about it in WDi Group. World Alzheimer’s Day is celebrated on21 September. The aim of the day is to raise awareness of the disease and the information needed to...
POWER KIDS AND GAMIFICATION AT THE POINT OF SALE

POWER KIDS AND GAMIFICATION AT THE POINT OF SALE

by Miriam Lopez | Jun 30, 2021 | Brand Experiences, Trade Marketing

The point of sale and the connection with children It is undeniable the power and influence that children have on the purchasing decisions of us adults, and it is a fact that we are always more inclined to buy brands and products that children like. For this reason,...
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Trade Fair Stands in Madrid: Types, Budget and How to Choose a Stand Design and Installation Company

Trade Fair Stands in Madrid: Types, Budget and How to Choose a Stand Design and Installation Company

Madrid hosts a large share of Spain's trade fair calendar thanks to IFEMA. As...

Women Owned – Certified by WEConnect International

Grupo WDi is a Certified Women-Owned Business through WEConnect International. A supplier-diversity partner for multinational brands.

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