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POWER KIDS AND GAMIFICATION AT THE POINT OF SALE

POWER KIDS AND GAMIFICATION AT THE POINT OF SALE

by LeticiaA | Jun 30, 2021 | Brand Experiences, Trade Marketing

The point of sale and the connection with children It is undeniable the power and influence that children have on the purchasing decisions of us adults, and it is a fact that we are always more inclined to buy brands and products that children like. For this reason,...
IT’S THE COUNT THAT COUNTS: A FUNNY HIDDEN CAMERA

IT’S THE COUNT THAT COUNTS: A FUNNY HIDDEN CAMERA

by LeticiaA | Jun 30, 2021 | Brand Experiences, Digital Marketing, Digital marketing

Creativity, originality and a hidden camera to reach the public If there’s one thing we’re really passionate about at WDi Group, it’s spending time developing fun and engaging projects for brands to help them achieve their goals, and this time it was...
HOW TO SUCCEED WITH AN INTEGRATED CAMPAIGN: SCOTCH AND ITS CHRISTMAS ELVES

HOW TO SUCCEED WITH AN INTEGRATED CAMPAIGN: SCOTCH AND ITS CHRISTMAS ELVES

by LeticiaA | Jun 30, 2021 | Brand Experiences, Trade Marketing

Scotch with positive results with a comprehensive campaign When we talk about an integrated or 360º campaign, we refer to a strategy that is carried out in different media such as radio, press, online media, point of sale, etc. The aim of these campaigns is to engage...
TECHNOLOGY APPLIED TO MARKETING: THE LINK BETWEEN BRANDS AND CONSUMERS (THE SUCCESS OF OUR PEPSI ROBOKEEPER)

TECHNOLOGY APPLIED TO MARKETING: THE LINK BETWEEN BRANDS AND CONSUMERS (THE SUCCESS OF OUR PEPSI ROBOKEEPER)

by LeticiaA | Jun 30, 2021 | Brand Experiences, Digital marketing, Trade Marketing

The future is now and technology applied marketing is everywhere Anyone looking around has seen that new technologies and their capabilities have become indispensable in the world of marketing and advertising, including in-store advertising. Thanks to new...
HOW TO ATTRACT A NEW TARGET: BRAND EXPERIENCES

HOW TO ATTRACT A NEW TARGET: BRAND EXPERIENCES

by LeticiaA | Jun 30, 2021 | Brand Experiences, Digital marketing

The importance of reaching new consumers and the magic of brand experiences Sometimes brands are faced with the need to attract a new target group. This may be due to many different causes, such as the advances in our society that change our habits, the appearance of...
PREMIÈRE BARBIE: BARBIE VIDEO GAME SUPERHEROINE

PREMIÈRE BARBIE: BARBIE VIDEO GAME SUPERHEROINE

by LeticiaA | Jun 30, 2021 | Brand Experiences, Digital marketing

On the 25th of March we were lucky enough to organise the premiere of the new Barbie movie: Barbie Superheroine of the video game at the Yelmo cinemas of the Tres Aguas shopping centre (Alcorcón, Madrid). In this film, Barbie becomes an expert video game programmer...
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The 6 hats technique: How to apply it to my marketing strategy?

The 6 hats technique: How to apply it to my marketing strategy?

The search for and practice of creativity is a concern that afflicts many...

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