THE STORY OF HOW 2021 CONQUERED THE HORECA CHANNEL

by Miriam Lopez | Sep 6, 2021 | Trade Marketing

At this point, the hotel and catering sector has only hit rock bottom to pick up momentum, and 2021 is the starting point. Although the first months of the year for the HORECA channel have been affected by the situation, the coming months are expected to be positive....

MACRO-EXHIBITIONS AT THE POINT OF SALE: 5 UNIQUE ADVANTAGES

by Miriam Lopez | Sep 6, 2021 | Trade Marketing

Yes, it’s true, you got us, we are fans of macro exhibitions. But they really work, it’s been proven. It’s not that we want to be flattering, but all the point-of-sale campaigns we’ve run involving macro-exhibitions have had incredible results....

DIGITALISATION AT THE POINT OF SALE

by Miriam Lopez | Sep 6, 2021 | Digital marketing, Trade Marketing

Over the last year, innovating at the point of sale has been a constant struggle. In a situation where attracting attention is decisive for the success of a campaign, brands have been forced to put their best cards on the table, creating completely different designs...

POWER KIDS AND GAMIFICATION AT THE POINT OF SALE

by Miriam Lopez | Jun 30, 2021 | Brand Experiences, Trade Marketing

The point of sale and the connection with children It is undeniable the power and influence that children have on the purchasing decisions of us adults, and it is a fact that we are always more inclined to buy brands and products that children like. For this reason,...

HOW TO SUCCEED WITH AN INTEGRATED CAMPAIGN: SCOTCH AND ITS CHRISTMAS ELVES

by Miriam Lopez | Jun 30, 2021 | Brand Experiences, Trade Marketing

Scotch with positive results with a comprehensive campaign When we talk about an integrated or 360º campaign, we refer to a strategy that is carried out in different media such as radio, press, online media, point of sale, etc. The aim of these campaigns is to engage...

TECHNOLOGY APPLIED TO MARKETING: THE LINK BETWEEN BRANDS AND CONSUMERS (THE SUCCESS OF OUR PEPSI ROBOKEEPER)

by Miriam Lopez | Jun 30, 2021 | Brand Experiences, Digital marketing, Trade Marketing

The future is now and technology applied marketing is everywhere Anyone looking around has seen that new technologies and their capabilities have become indispensable in the world of marketing and advertising, including in-store advertising. Thanks to new...