HOW TO SUCCEED WITH AN INTEGRATED CAMPAIGN: SCOTCH AND ITS CHRISTMAS ELVES

by LeticiaA | Jun 30, 2021 | Brand Experiences, Trade Marketing

Scotch with positive results with a comprehensive campaign When we talk about an integrated or 360º campaign, we refer to a strategy that is carried out in different media such as radio, press, online media, point of sale, etc. The aim of these campaigns is to engage...

TECHNOLOGY APPLIED TO MARKETING: THE LINK BETWEEN BRANDS AND CONSUMERS (THE SUCCESS OF OUR PEPSI ROBOKEEPER)

by LeticiaA | Jun 30, 2021 | Brand Experiences, Digital marketing, Trade Marketing

The future is now and technology applied marketing is everywhere Anyone looking around has seen that new technologies and their capabilities have become indispensable in the world of marketing and advertising, including in-store advertising. Thanks to new...

POINT-OF-SALE DEMONSTRATIONS

by LeticiaA | Jun 30, 2021 | Digital marketing, Trade Marketing

THE KEY TO PRESENTING YOUR PRODUCTS IS TO SHOW THEM One of the strengths of the WDi Group is the organisation of point-of-sale demonstrations of new products. For this type of action, it is vital to choose the right venue, the days on which the event will take place...

WHAT DO YOU MEAN IT DOESN’T FIT? THE ADVANTAGES OF OFFERING DESIGN, PRODUCTION AND ASSEMBLY

by LeticiaA | Jun 30, 2021 | Curiosities, Grupo WDi Corporate, Production and Assembly, Trade Marketing

Today we would like to highlight one of our strong points as an agency: our production and editing department. Within a marketing and advertising agency we usually talk about the accounts department, the media department, the design department… but, let’s...

BARBIE: YOU CAN BE ANYTHING YOU WANT

by LeticiaA | Jun 30, 2021 | Brand Experiences, Digital marketing, Trade Marketing

“When a little girl plays with Barbie, imagine all that she can be…” Barbie’s campaign “You can be anything you want to be” invites children to dream what they want to be, to find their own way and to learn that with effort nothing...

POINT-OF-SALE TASTINGS FOR THE LAUNCH OF “SUNBITES”.

by LeticiaA | Jun 30, 2021 | Digital marketing, Production and Assembly, Trade Marketing

Tastings, PepsiCo’s strategy for its new line of snacks. Sunbites is a crunchy and delicious snack made from multigrain (oats, wheat and corn) with 30% less fat* (* vs. the average crisps and salty snacks on the market), which not only gives you a delicious...