THE IMPORTANCE OF DESIGN AT THE POINT OF SALE – TRADE MARKETING

by LeticiaA | Jun 30, 2021 | Digital marketing, Trade Marketing

Many brands focus on selling more but forget about design at the point of sale to be remembered. Brands often focus on having many products available in as many outlets as possible, but often forget how important trade and design at the point of sale and communication...

BARBIE’S BRAND EXPERIENCE STRATEGY: BARBIE MAKES LITTLE ONES’ DREAMS COME TRUE!

by LeticiaA | Jun 30, 2021 | Brand Experiences, Digital marketing, Trade Marketing

Barbie has a new strategy focused on empowering and boostering the youngest… You can be anything you want. Earlier, we discussed the latest approach that Barbie has given her strategy a global reach with her campaign “You can be anything you want to be....

CREATIVE BRAND ACTIVATIONS: THE KEY TO GIVE VISIBILITY TO YOUR PRODUCTS

by LeticiaA | Jun 29, 2021 | Brand Experiences, Trade Marketing

Brand activations are part of BTL and their main objective is to make the consumer interact with the brand in a special way. One of Grupo WDies’ strong points is the design and implementation of brand activations, but… what exactly is a brand activation?...

BENEFITS OF A 360º MARKETING STRATEGY

by LeticiaA | Jun 29, 2021 | Brand Experiences, Digital Marketing, Digital marketing, Trade Marketing

Everyone talks about 360° marketing, but what does this marketing strategy really encompass? When we talk about 360-degree marketing, we are talking about marketing that uses all the tools, elements and resources available (both to the agency and the client) to get...

GO SHOPPING AND WALK OUT THE FRONT DOOR!

by LeticiaA | Jun 29, 2021 | Production and Assembly, Trade Marketing

The checkout lines of Carrefour supermarkets were the first in Spain to be completely decorated with the image of a brand. As we all know and have experienced first-hand, once we have finished shopping and have our trolley full, it’s time to head to the checkout...

MICHELIN STAR SHOWCOOKING WITH THE DAMM GROUP

by LeticiaA | Jun 29, 2021 | Brand Experiences, Digital marketing, Trade Marketing

The chef’s signature tapas delighted those attending the showcooking held at Vitem & Co. On Saturday 4th May we once again delighted all beer lovers with a new showcooking under the umbrella of the brewery group. Grupo Damm and Vitem&Co have entrusted...