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MARKETING CON INFLUENCERS – LO QUE TU MARCA NECESITA

MARKETING CON INFLUENCERS – LO QUE TU MARCA NECESITA

by LeticiaA | Jun 28, 2021 | Brand Experiences, Digital marketing

Alma Cupcakes, the sweetest influencer On 28 December 2019 we held a Christmas baking workshop with Scotch-Brite®, who wanted to create an effective influencer marketing strategy in line with the brand. After a study we decided that the workshop would be given by the...
SUSTAINABLE POS MATERIALS GUIDE

SUSTAINABLE POS MATERIALS GUIDE

by LeticiaA | Jun 28, 2021 | Production and Assembly, Sustainability

Sustainable materials are everywhere and companies are adapting to the ECO change. It is increasingly common to find the public dismissing a brand if they see that protecting the environment is not part of its values. Sustainable, organic, ecological and ecofriendly...
POINT OF SALE – ANDALUCIA IN THE STRATEGY

POINT OF SALE – ANDALUCIA IN THE STRATEGY

by LeticiaA | Jun 24, 2021 | Digital marketing, Trade Marketing

The point of sale and the good connection to Andalucia A good Point Of Sale strategy is based on a good geographical distributionto reach the largest number of people. Geographical location can have two variants. Localised, for those products that are more widely...
POINT OF SALE CONTINUES TO GENERATE B2C EXPERIENCES

POINT OF SALE CONTINUES TO GENERATE B2C EXPERIENCES

by LeticiaA | Jun 24, 2021 | Digital marketing, Trade Marketing

Point-of-sale advertising and brand experiences continue to deliver benefits in the e-commerce era Point of sale marketing continues to innovate and make an impact through new ideas in the design of face-to-face experiences. “Brands are now closer to their...
TIPS ON HOW TO COPE BETTER WITH TELEWORKING

TIPS ON HOW TO COPE BETTER WITH TELEWORKING

by LeticiaA | Jun 24, 2021 | Curiosities, Grupo WDi Corporate

Telework and the current situation At Grupo WDi we are one of the many Spanish companies that have decided to continue working from home and implement teleworking. We already practised this every Friday, so the step towards doing this work on a daily basis was easy in...
REPOSITIONING A BRAND: 3 KEY ASPECTS

REPOSITIONING A BRAND: 3 KEY ASPECTS

by LeticiaA | Jun 24, 2021 | Digital marketing, Trade Marketing

The current situation has changed and that is why repositioning your brand is vital to stand out even more. To reposition a brand you have to take into account that everything has changed: customers have new needs, buyers have changed… Even consumer habits have...
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+34 91 07 04 406

C/VALDELAGUNA 4B
POL. IND. VENTORRO DEL CANO
28925 – ALCORCÓN (MADRID)

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PRODUCT DEMONSTRATIONS WITH SALES PROMOTER

PRODUCT DEMONSTRATIONS WITH SALES PROMOTER

The point-of-sales promoter is in charge of reinsure brand image and encourage sales, and it’s essential in marketing campaigns

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