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BARBIE: YOU CAN BE ANYTHING YOU WANT

BARBIE: YOU CAN BE ANYTHING YOU WANT

by Miriam Lopez | Jun 30, 2021 | Brand Experiences, Digital marketing, Trade Marketing

“When a little girl plays with Barbie, imagine all that she can be…” Barbie’s campaign “You can be anything you want to be” invites children to dream what they want to be, to find their own way and to learn that with effort nothing...
BING SUMMER PARTY: A DIFFERENT AFTERWORK

BING SUMMER PARTY: A DIFFERENT AFTERWORK

by Miriam Lopez | Jun 30, 2021 | Brand Experiences, Digital marketing

Summer Party, Bing’s amazing afterwork On the 29th of June a different afterwork was held in Madrid, in “La Contraseña”: Bing Summer Party. At Grupo WDi we had the pleasure of organising an event for Bing that brought together different media...
A VIRTUAL BARBIE SET FOR THE LITTLE ONES!

A VIRTUAL BARBIE SET FOR THE LITTLE ONES!

by Miriam Lopez | Jun 30, 2021 | Brand Experiences, Digital Marketing, Digital marketing

The imagination of the little ones flies with the virtual Barbie set in La Vaguada Shopping Centre! Technological advances and new technologies are no longer a secret for the youngest members of the household, and in many cases… they are even ahead of us!...
EVENTS WITH VLOGGERS AND INFLUENCERS – ENCHANTIMALS

EVENTS WITH VLOGGERS AND INFLUENCERS – ENCHANTIMALS

by Miriam Lopez | Jun 30, 2021 | Brand Experiences, Digital marketing

Find out how influencers and bloggers can give a well-known brand like Enchantimals an extra boost. Of course, for such events to work, they need to be prepared and organised thoroughly and in a meaningful way. For this, the first and most important step is to carry...
BARBIE’S BRAND EXPERIENCE STRATEGY: BARBIE MAKES LITTLE ONES’ DREAMS COME TRUE!

BARBIE’S BRAND EXPERIENCE STRATEGY: BARBIE MAKES LITTLE ONES’ DREAMS COME TRUE!

by Miriam Lopez | Jun 30, 2021 | Brand Experiences, Digital marketing, Trade Marketing

Barbie has a new strategy focused on empowering and boostering the youngest… You can be anything you want. Earlier, we discussed the latest approach that Barbie has given her strategy a global reach with her campaign “You can be anything you want to be....
CREATIVE BRAND ACTIVATIONS: THE KEY TO GIVE VISIBILITY TO YOUR PRODUCTS

CREATIVE BRAND ACTIVATIONS: THE KEY TO GIVE VISIBILITY TO YOUR PRODUCTS

by Miriam Lopez | Jun 29, 2021 | Brand Experiences, Trade Marketing

Brand activations are part of BTL and their main objective is to make the consumer interact with the brand in a special way. One of Grupo WDies’ strong points is the design and implementation of brand activations, but… what exactly is a brand activation?...
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How to Measure the ROI of a Brand Activation at the Point of Sale

How to Measure the ROI of a Brand Activation at the Point of Sale

Measuring the ROI of a Brand Activation at the Point of Sale means calculating...

Women Owned – Certified by WEConnect International

Grupo WDi is a Certified Women-Owned Business through WEConnect International. A supplier-diversity partner for multinational brands.

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