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THE IMPORTANCE OF LOCALISING EVENTS

THE IMPORTANCE OF LOCALISING EVENTS

by LeticiaA | Jun 29, 2021 | Brand Experiences, Digital marketing

Grupo WDia bets on the good location of events to make a difference. Organisation, implementation and planning are the gears that make the clock tick. But if we also choose the ideal setting for the location of events, our guests will have the best framework to...
THE BRAND EXPERIENCE AND THE 5 SENSES

THE BRAND EXPERIENCE AND THE 5 SENSES

by LeticiaA | Jun 29, 2021 | Brand Experiences, Digital marketing

5 keys to a successful brand experience Creating good memories through emotions. That is brand experience. Because it is no longer enough for your customers to know you. The intention is to be loved. To become a Love Brand where the image you project ultimately...
MICHELIN STAR SHOWCOOKING WITH THE DAMM GROUP

MICHELIN STAR SHOWCOOKING WITH THE DAMM GROUP

by LeticiaA | Jun 29, 2021 | Brand Experiences, Digital marketing, Trade Marketing

The chef’s signature tapas delighted those attending the showcooking held at Vitem & Co. On Saturday 4th May we once again delighted all beer lovers with a new showcooking under the umbrella of the brewery group. Grupo Damm and Vitem&Co have entrusted...
360º MARKETING CAMPAIGN: ELVES IN LAPLAND

360º MARKETING CAMPAIGN: ELVES IN LAPLAND

by LeticiaA | Jun 29, 2021 | Brand Experiences, Digital marketing, Trade Marketing

Last Christmas 2018, Grupo WDi was in charge of the 360° marketing campaign for Scotch, the stationery company belonging to the 3M group. Under the claim “Experts in gift wrapping”, a 360º marketing campaign was developed for Scotch in which the main...
BIG WINNERS, BRANDS AT LGBT PRIDE

BIG WINNERS, BRANDS AT LGBT PRIDE

by LeticiaA | Jun 29, 2021 | Brand Experiences, Digital marketing

HAUGHTY, BEAUTIFUL AND PROUD! Luis Miguel sang it in “La bikina”, “haughty, beautiful and proud”. And the brands at LGBT Pride applied it. This is how everyone should go through life, regardless of their sexual status. Throughout this week,...
ANUNCIOS MÍTICOS PARA RECORDAR: VUELTA AL PASADO

ANUNCIOS MÍTICOS PARA RECORDAR: VUELTA AL PASADO

by LeticiaA | Jun 29, 2021 | Brand Experiences, Curiosities, Trade Marketing

When we looked back over those ads to remember with special fondness, we missed many of them! That’s why today we are sharing a second blog post with another selection of ads to remember by the WDi Group team. How many of them do you remember?...
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POS VISIBILITY TO TRANSFORM INTO SALES

POS VISIBILITY TO TRANSFORM INTO SALES

Find out how to gain visibility at the point of sale to transform into sales and become the King of Trade Marketing

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