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How to measure the impact of a point-of-sale campaign

How to measure the impact of a point-of-sale campaign

by Miriam Lopez | May 11, 2026 | Blog ENG, Grupo WDi Corporate

Launching a point-of-sale campaign without measuring its results is like sailing without a compass. Brands that invest in POS materials, activations and trade marketing initiatives need to know precisely what works and what does not. Measuring impact is not just about...
Corporate events in Madrid: trends and keys to success in 2026

Corporate events in Madrid: trends and keys to success in 2026

by Miriam Lopez | Apr 27, 2026 | Blog ENG, Grupo WDi Corporate

Madrid has established itself as one of Europe’s most attractive cities for corporate events. First-class hotel infrastructure, a range of venues spanning historic palaces to converted industrial spaces, world-renowned gastronomy and a climate that allows...
10 retail marketing strategies used by major brands (that you can apply today)

10 retail marketing strategies used by major brands (that you can apply today)

by Miriam Lopez | Apr 13, 2026 | Blog ENG, Grupo WDi Corporate

The point of sale remains the ultimate battleground for brands. It doesn’t matter how much you invest in digital: if your product goes unnoticed on the shelf, you are losing money. The brands that dominate retail don’t do so by chance. They apply proven...
How to organise corporate events that make an impact

How to organise corporate events that make an impact

by Miriam Lopez | Mar 30, 2026 | Blog ENG, Grupo WDi Corporate

Corporate events remain one of the most effective tools for strengthening the relationship between brands and their audiences. When they are planned properly, they do not just communicate a message, they also create memorable experiences. Today, companies need more...
WDi GROUP WINNERS OF THE AGRIPINA AWARDS 2021

WDi GROUP WINNERS OF THE AGRIPINA AWARDS 2021

by Miriam Lopez | Nov 30, 2021 | Grupo WDi Corporate, Sustainability

The Agripina Awards are back, and we’re back with them! This year, the ‘packaging’ category is ours! The packaging design project for MAIKAI PETS has been selected as the winner in this category. The 11th edition of the Agripina Awards, the Spanish...
WITH A C FOR CAREGIVER – CAMPAIGNS WITH HEART

WITH A C FOR CAREGIVER – CAMPAIGNS WITH HEART

by Miriam Lopez | Jun 30, 2021 | Brand Experiences, Curiosities, Digital Marketing, Grupo WDi Corporate

“Con C de Cuidador”, one of the most emotional campaigns we have ever run. We tell you about it in WDi Group. World Alzheimer’s Day is celebrated on21 September. The aim of the day is to raise awareness of the disease and the information needed to...
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Sensory Marketing at the Point of Sale: How It Influences Sales

Sensory Marketing at the Point of Sale: How It Influences Sales

Sensory marketing at the point of sale uses smell, sight, hearing, touch and...

Women Owned – Certified by WEConnect International

Grupo WDi is a Certified Women-Owned Business through WEConnect International. A supplier-diversity partner for multinational brands.

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