Grupo WDi
  • SERVICES
    • weRETAIL
    • weEVENTS
    • wePRODUCTION
  • ABOUT US
  • PORTFOLIO
  • BLOG
  • CONTACT
  • Spanish
  • English
Select Page
Commercial architecture: how design influences sales

Commercial architecture: how design influences sales

by Miriam Lopez | Jun 29, 2026 | Blog ENG, Grupo WDi Corporate

Designing a retail space is not an exercise in decoration. It is a sales tool. Every decision about how the floor space is distributed, where the furniture is placed, the signage, the height of the displays or the shopper’s route has a direct effect on how long...
Digital POS vs traditional POS: advantages and when to use each

Digital POS vs traditional POS: advantages and when to use each

by Miriam Lopez | Jun 22, 2026 | Blog ENG, Digital marketing, Grupo WDi Corporate

Point-of-sale advertising has evolved considerably in recent years. Where once there were only cardboard displays, acrylic totems and printed banners, today these sit alongside high-resolution screens, interactive displays and dynamic signage that updates its content...
How to design POS materials that really work

How to design POS materials that really work

by Miriam Lopez | Jun 15, 2026 | Blog ENG, Grupo WDi Corporate

POS materials (point-of-sale advertising) are one of the most effective tools in trade marketing, and also one of the most underused when they are not designed with sound judgement. Many brands invest in producing displays, posters or stands that end up going...
Why the point of sale is still the most decisive sales channel

Why the point of sale is still the most decisive sales channel

by Miriam Lopez | Jun 8, 2026 | Blog ENG, Brand Experiences, Grupo WDi Corporate

Digital commerce has changed the rules of the game, but final purchase decisions still have an undisputed king: physical space. Despite the relentless growth of e-commerce, the point of sale (POS) remains the ultimate ecosystem where brands have the most at stake....
Common mistakes when implementing POS materials at the point of sale

Common mistakes when implementing POS materials at the point of sale

by Miriam Lopez | Jun 1, 2026 | Blog ENG, Grupo WDi Corporate

Investing in high-quality POS materials is only half the job. The other half, and the most critical, is implementing them flawlessly. In practice, many well-conceived campaigns lose effectiveness because of mistakes that are repeated time and again at the point of...
How to choose the best POS materials for your campaign

How to choose the best POS materials for your campaign

by Miriam Lopez | May 18, 2026 | Blog ENG, Grupo WDi Corporate

POS materials (point-of-sale advertising) are much more than a physical support. They are the last sales argument before consumers make their purchase decision. Choosing them well requires analysing several factors: the distribution channel, the length of the...
« Older Entries
Next Entries »

CATEGORIES

  • Blog ENG
  • Brand Experiences
  • Curiosities
  • Digital Marketing
  • Digital marketing
  • Grupo WDi Corporate
  • Production and Assembly
  • Sustainability
  • Trade Marketing

WHERE ARE WE?

+34 91 07 04 406

C/VALDELAGUNA 4B
POL. IND. VENTORRO DEL CANO
28925 – ALCORCÓN (MADRID)

FOLLOW US ON OUR SOCIAL NETWORKS

  • Follow
  • Follow
  • Follow
  • Follow

OUR RESOURCES

  • Sustainable materials guide

GOSSIP OUR BLOG

Trade Fair Stands in Madrid: Types, Budget and How to Choose a Stand Design and Installation Company

Trade Fair Stands in Madrid: Types, Budget and How to Choose a Stand Design and Installation Company

Madrid hosts a large share of Spain's trade fair calendar thanks to IFEMA. As...

Women Owned – Certified by WEConnect International

Grupo WDi is a Certified Women-Owned Business through WEConnect International. A supplier-diversity partner for multinational brands.

Legal notice and privacy policy

Cookies policy

Gestionar el consentimiento de las cookies
Para ofrecer las mejores experiencias, utilizamos tecnologías como las cookies para almacenar y/o acceder a la información del dispositivo. El consentimiento de estas tecnologías nos permitirá procesar datos como el comportamiento de navegación o las identificaciones únicas en este sitio. No consentir o retirar el consentimiento, puede afectar negativamente a ciertas características y funciones.
Funcional Always active
El almacenamiento o acceso técnico es estrictamente necesario para el propósito legítimo de permitir el uso de un servicio específico explícitamente solicitado por el abonado o usuario, o con el único propósito de llevar a cabo la transmisión de una comunicación a través de una red de comunicaciones electrónicas.
Preferencias
El almacenamiento o acceso técnico es necesario para la finalidad legítima de almacenar preferencias no solicitadas por el abonado o usuario.
Estadísticas
El almacenamiento o acceso técnico que es utilizado exclusivamente con fines estadísticos. El almacenamiento o acceso técnico que se utiliza exclusivamente con fines estadísticos anónimos. Sin un requerimiento, el cumplimiento voluntario por parte de tu proveedor de servicios de Internet, o los registros adicionales de un tercero, la información almacenada o recuperada sólo para este propósito no se puede utilizar para identificarte.
Marketing
El almacenamiento o acceso técnico es necesario para crear perfiles de usuario para enviar publicidad, o para rastrear al usuario en una web o en varias web con fines de marketing similares.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
Ver preferencias
  • {title}
  • {title}
  • {title}