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TikTok: FROM A JOKE TO A POWER FOR BRANDS

TikTok: FROM A JOKE TO A POWER FOR BRANDS

by LeticiaA | Sep 6, 2021 | Digital Marketing, Digital marketing

We’ve all heard someone say “I’m not downloading TikTok, that’s for kids”. And if you haven’t heard it, it’s probably because you said it. Something that evolved from its former app, Musical.ly, where lip syncing was all the...
MACRO-EXHIBITIONS AT THE POINT OF SALE: 5 UNIQUE ADVANTAGES

MACRO-EXHIBITIONS AT THE POINT OF SALE: 5 UNIQUE ADVANTAGES

by LeticiaA | Sep 6, 2021 | Trade Marketing

Yes, it’s true, you got us, we are fans of macro exhibitions. But they really work, it’s been proven. It’s not that we want to be flattering, but all the point-of-sale campaigns we’ve run involving macro-exhibitions have had incredible results....
DIGITALISATION AT THE POINT OF SALE

DIGITALISATION AT THE POINT OF SALE

by LeticiaA | Sep 6, 2021 | Digital marketing, Trade Marketing

Over the last year, innovating at the point of sale has been a constant struggle. In a situation where attracting attention is decisive for the success of a campaign, brands have been forced to put their best cards on the table, creating completely different designs...
CONSUMERS’ TOP 10 FAVOURITE DIGITAL PROMOTIONAL GAMES

CONSUMERS’ TOP 10 FAVOURITE DIGITAL PROMOTIONAL GAMES

by LeticiaA | Sep 6, 2021 | Digital marketing

Digital promotions may go unnoticed at first, however, something that may seem small within a point of sale campaign, can be the key to increase your sales and reach your target audience, creating an unforgettable experience. This type of promotion can take place at...
WITH A C FOR CAREGIVER – CAMPAIGNS WITH HEART

WITH A C FOR CAREGIVER – CAMPAIGNS WITH HEART

by Miriam Lopez | Jun 30, 2021 | Brand Experiences, Curiosities, Digital Marketing, Grupo WDi Corporate

“Con C de Cuidador”, one of the most emotional campaigns we have ever run. We tell you about it in WDi Group. World Alzheimer’s Day is celebrated on21 September. The aim of the day is to raise awareness of the disease and the information needed to...
POWER KIDS AND GAMIFICATION AT THE POINT OF SALE

POWER KIDS AND GAMIFICATION AT THE POINT OF SALE

by LeticiaA | Jun 30, 2021 | Brand Experiences, Trade Marketing

The point of sale and the connection with children It is undeniable the power and influence that children have on the purchasing decisions of us adults, and it is a fact that we are always more inclined to buy brands and products that children like. For this reason,...
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What Marketing trends await us in 2022?

What Marketing trends await us in 2022?

The marketing trends of 2022 will be characterized by a changing customer-agency relationship and content creation. Want to know more?

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