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Common mistakes when implementing POS materials at the point of sale

Common mistakes when implementing POS materials at the point of sale

by Miriam Lopez | Jun 1, 2026 | Blog ENG, Grupo WDi Corporate

Investing in high-quality POS materials is only half the job. The other half, and the most critical, is implementing them flawlessly. In practice, many well-conceived campaigns lose effectiveness because of mistakes that are repeated time and again at the point of...
How to choose the best POS materials for your campaign

How to choose the best POS materials for your campaign

by Miriam Lopez | May 18, 2026 | Blog ENG, Grupo WDi Corporate

POS materials (point-of-sale advertising) are much more than a physical support. They are the last sales argument before consumers make their purchase decision. Choosing them well requires analysing several factors: the distribution channel, the length of the...
EVENT PRODUCTION: WHAT HAPPENS BEFORE, DURING AND AFTER?

EVENT PRODUCTION: WHAT HAPPENS BEFORE, DURING AND AFTER?

by Miriam Lopez | May 13, 2026 | Brand Experiences, Production and Assembly

Do you know what goes on behind an event? Yes, we are talking about all the ins and outs of producing an event. How you get to the event, those final preparations before it becomes what consumers see, and what happens afterwards, when the lights go out. Any...
How to measure the impact of a point-of-sale campaign

How to measure the impact of a point-of-sale campaign

by Miriam Lopez | May 11, 2026 | Blog ENG, Grupo WDi Corporate

Launching a point-of-sale campaign without measuring its results is like sailing without a compass. Brands that invest in POS materials, activations and trade marketing initiatives need to know precisely what works and what does not. Measuring impact is not just about...
Bespoke retail furniture: when it is worth investing (and when it is not)

Bespoke retail furniture: when it is worth investing (and when it is not)

by Miriam Lopez | May 4, 2026 | Blog ENG

You have a retail space, a limited budget and a decision to make: do you buy standard catalogue furniture or invest in a bespoke solution? The answer is not as obvious as it seems, and getting it wrong is expensive either way. Choosing standard furniture when you need...
Corporate events in Madrid: trends and keys to success in 2026

Corporate events in Madrid: trends and keys to success in 2026

by Miriam Lopez | Apr 27, 2026 | Blog ENG, Grupo WDi Corporate

Madrid has established itself as one of Europe’s most attractive cities for corporate events. First-class hotel infrastructure, a range of venues spanning historic palaces to converted industrial spaces, world-renowned gastronomy and a climate that allows...
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How to Measure the ROI of a Brand Activation at the Point of Sale

How to Measure the ROI of a Brand Activation at the Point of Sale

Measuring the ROI of a Brand Activation at the Point of Sale means calculating...

Women Owned – Certified by WEConnect International

Grupo WDi is a Certified Women-Owned Business through WEConnect International. A supplier-diversity partner for multinational brands.

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