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How to design a store that increases sales: the complete guide for 2026

How to design a store that increases sales: the complete guide for 2026

by Miriam Lopez | Apr 20, 2026 | Blog ENG, Brand Experiences, Digital marketing, Production and Assembly

There are stores you walk into, buy something and come back to. And there are stores you walk into, take a quick look around and leave without touching a thing. The difference between the two is rarely the product. It is the design. Store design is not a question of...
10 retail marketing strategies used by major brands (that you can apply today)

10 retail marketing strategies used by major brands (that you can apply today)

by Miriam Lopez | Apr 13, 2026 | Blog ENG, Grupo WDi Corporate

The point of sale remains the ultimate battleground for brands. It doesn’t matter how much you invest in digital: if your product goes unnoticed on the shelf, you are losing money. The brands that dominate retail don’t do so by chance. They apply proven...
What POS materials are and how they can increase retail sales

What POS materials are and how they can increase retail sales

by Miriam Lopez | Apr 6, 2026 | Blog ENG

In the world of retail, every detail can make the difference between a lost sale and a satisfied customer who comes back. When we talk about POS materials, we mean point-of-sale advertising, a strategy that transforms the way customers perceive your products in store....
How to organise corporate events that make an impact

How to organise corporate events that make an impact

by Miriam Lopez | Mar 30, 2026 | Blog ENG, Grupo WDi Corporate

Corporate events remain one of the most effective tools for strengthening the relationship between brands and their audiences. When they are planned properly, they do not just communicate a message, they also create memorable experiences. Today, companies need more...
How to design a stand that stands out at a trade fair

How to design a stand that stands out at a trade fair

by Miriam Lopez | Mar 23, 2026 | Blog ENG

Trade fairs remain one of the most powerful settings for connecting brands with potential customers. In a space full of competitors, stand design becomes a strategic tool for capturing attention and generating real business opportunities. From our experience in...
Shopper Marketing: how we influence purchase decisions inside the store

Shopper Marketing: how we influence purchase decisions inside the store

by Miriam Lopez | Mar 16, 2026 | Blog ENG

When a customer walks into a store, many purchase decisions have not yet been made. In fact, a large share of final choices happen right in front of the shelf. That is the moment when shopper marketing makes the difference. In our work developing strategies for...
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BTL Brand Activation: The Complete Guide for Brands in 2026

BTL Brand Activation: The Complete Guide for Brands in 2026

A BTL brand activation is the essential experiential strategy for connecting...

Women Owned – Certified by WEConnect International

Grupo WDi is a Certified Women-Owned Business through WEConnect International. A supplier-diversity partner for multinational brands.

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