Kidults: the keys to understanding a new target audience

by Miriam Lopez | Nov 21, 2022 | Trade Marketing

Adults wearing licensed T-shirts. Adults collecting action figures as if they were treasures. Families travelling to theme parks where it is the parents who are most excited to go. Adults buying special editions of the comics from their childhood. No, this is not...

POINT-OF-SALE STAFF: ADVANTAGES AND TYPES

by Miriam Lopez | Sep 12, 2022 | Trade Marketing

Point-of-sale staff are essential for showcasing the advantages of your products and services. And although we often think only of hiring hosts and hostesses, the truth is that the range of professionals who can add value to your point-of-sale activations is enormous....

How to implement omnichannel in your marketing strategy

by Miriam Lopez | Jun 22, 2022 | Digital marketing

Omnichannel is the practice by which a brand connects with its consumers regardless of the medium, maintaining a presence across many of them. Omnichannel for my marketing strategy When we talk about omnichannel strategies, we are talking about having a coherent and...

Phygital: The new age of marketing

by Miriam Lopez | Jun 9, 2022 | Digital marketing

Consumers are changing, and with them their shopping behaviors. That’s why it’s important to know what trends and revolutions we are facing. That’s why it’s important to know what trends and revolutions we are facing. It’s time for...

The 6 hats technique: How to apply it to my marketing strategy?

by Miriam Lopez | May 25, 2022 | Curiosities

The search for and practice of creativity is a concern that afflicts many companies, especially those that depend on it for their activity, as marketing companies do. That’s why we want to explain to you we want to explain to you what the 6 hats technique...

PACKAGING IN YOUR STRATEGY: 5 FUNDAMENTAL KEYS

by Miriam Lopez | May 25, 2022 | Digital marketing, Production and Assembly, Sustainability

Packaging is one of the fundamental elements when we talk about a product. But it doesn’t stop there. Packaging can be a key element of your marketing strategy, and today we explain why. Packaging as a starting point Good packaging is, after all, the calling...