Kidults: the keys to understanding a new target audience

by Miriam Lopez | Nov 21, 2022 | Trade Marketing

Adults wearing licensed T-shirts. Adults collecting action figures as if they were treasures. Families travelling to theme parks where it is the parents who are most excited to go. Adults buying special editions of the comics from their childhood. No, this is not...

IT’S THE COUNT THAT COUNTS: A FUNNY HIDDEN CAMERA

by Miriam Lopez | Jun 30, 2021 | Brand Experiences, Digital Marketing, Digital marketing

Creativity, originality and a hidden camera to reach the public If there’s one thing we’re really passionate about at WDi Group, it’s spending time developing fun and engaging projects for brands to help them achieve their goals, and this time it was...

TECHNOLOGY APPLIED TO MARKETING: THE LINK BETWEEN BRANDS AND CONSUMERS (THE SUCCESS OF OUR PEPSI ROBOKEEPER)

by Miriam Lopez | Jun 30, 2021 | Brand Experiences, Digital marketing, Trade Marketing

The future is now and technology applied marketing is everywhere Anyone looking around has seen that new technologies and their capabilities have become indispensable in the world of marketing and advertising, including in-store advertising. Thanks to new...

WE COME BACK FROM MALAGA WITH 2 AGRIPINA AWARDS!

by Miriam Lopez | Jun 30, 2021 | Curiosities, Grupo WDi Corporate

The humour and street marketing categories already have a winner: Grupo WDi! Our projects, both realised for 3M Spain, have been selected as winners. We won 2 Agripina Awards! On 30 November last, the seventh gala of the “The Agripina Awards (Spanish Festival of...

EVENTS WITH VLOGGERS AND INFLUENCERS – ENCHANTIMALS

by Miriam Lopez | Jun 30, 2021 | Brand Experiences, Digital marketing

Find out how influencers and bloggers can give a well-known brand like Enchantimals an extra boost. Of course, for such events to work, they need to be prepared and organised thoroughly and in a meaningful way. For this, the first and most important step is to carry...