Shop in shop for delonghi in el corte inglés
DeLonghi makes everyday life special. They stand out for their high quality in the manufacture and design of espresso machines. They pursue quality, innovation and design to turn daily routines into enjoyable experiences. All this has positioned them as one of the leading brands in the coffee and comfort market.
CUSTOMER + BRAND
- Trade Marketing
Request and creative process
DeLonghi commissioned us to design and manufacture a shop in shop of the brand for the El Laurel space in El Corte Inglés de Princesa in Madrid. The premises were to design an elegant, quality space that would transmit the brand’s values.
The main objective was to make the brand and its space stand out from the competition.º
To do this, a unique space would have to be designed with details that differentiate it and attract consumers. Quality materials such as high-gloss lacquered wood, LED lighting and screens were used for this purpose.
At Grupo WDiwe carry out the design as well as the production and assembly of the space. The final result was a premium and qualitative space designed with straight and minimalist lines that provide sobriety and elegance with a predominance of blue, a key colour in the creation of brand visibility at the point of sale. It is also a clear space that provides consumers with the information they need in a concise manner, conveying quality and trust.
The shop in shop is made up of 3 main pieces of furniture: a large wall unit that includes display space, storage space for stock and a screen; a counter with a showcase and a spectacular island where to display its star range: the super automatic coffee machines.
Details such as coffee plants (coffee trees) and the selection of coffee beans at different stages are the finishing touches to give shoppers an authentic coffee experience in our space.
Thanks to this space,DeLonghi has a space that has given it great visibilitywithin El Corte Inglés. By approaching new consumers and strengthening the relationship with those already familiar with its products.
Undoubtedly, a space that responds to the needs of an expert brand.
VISIBILIDAD EN EL PDV
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