The world is constantly changing, and as such, consumers are not lagging behind, integrating the phygital era into their lives. Today we tell you how
The search for and practice of creativity is a concern that afflicts many...
Cardboard displays can be a world away, but the reality is that they are part...
The marketing trends of 2022 will be characterized by a changing customer-agency relationship and content creation. Want to know more?
Find out how to gain visibility at the point of sale to transform into sales and become the King of Trade Marketing
Storytelling is fundamental as a thread in 360 campaigns, giving coherence to all the pieces of the campaign.
Rebranding is a process that a brand undergoes to change certain aspects of the brand such as visual identity, audience or values.
Tiktokers, Instagramers and Streamers are all content creators, but which one is best for my brand? Today we talk about their differences
Metaverse and Marketing, how does this new reality affect the Retail sector? Today we talk about the problems posed by this new reality
Grupo WDi has won the 2021 Agripina Awards in the Packaging category, with Maikai Pets and its sustainable packaging.
Seasonal campaigns have their advantages when creating a marketing strategy, and we tell you why.
The point-of-sales promoter is in charge of reinsure brand image and encourage sales, and it’s essential in marketing campaigns
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