Millennials represent 80 million people worldwide and control almost two trillion euros in liquid assets. Before explaining the keys to understanding Millennials and how to direct advertising and marketing towards them, it is necessary to understand who they are and...
Everyone talks about 360° marketing, but what does this marketing strategy really encompass? When we talk about 360-degree marketing, we are talking about marketing that uses all the tools, elements and resources available (both to the agency and the client) to get...
