Yes, it’s true, you got us, we are fans of macro exhibitions. But they really work, it’s been proven. It’s not that we want to be flattering, but all the point-of-sale campaigns we’ve run involving macro-exhibitions have had incredible results....
Digital promotions may go unnoticed at first, however, something that may seem small within a point of sale campaign, can be the key to increase your sales and reach your target audience, creating an unforgettable experience. This type of promotion can take place at...
The point of sale and the connection with children It is undeniable the power and influence that children have on the purchasing decisions of us adults, and it is a fact that we are always more inclined to buy brands and products that children like. For this reason,...
Scotch with positive results with a comprehensive campaign When we talk about an integrated or 360º campaign, we refer to a strategy that is carried out in different media such as radio, press, online media, point of sale, etc. The aim of these campaigns is to engage...
The future is now and technology applied marketing is everywhere Anyone looking around has seen that new technologies and their capabilities have become indispensable in the world of marketing and advertising, including in-store advertising. Thanks to new...