Yes, it’s true, you got us, we are fans of macro exhibitions. But they really work, it’s been proven. It’s not that we want to be flattering, but all the point-of-sale campaigns we’ve run involving macro-exhibitions have had incredible results....
Over the last year, innovating at the point of sale has been a constant struggle. In a situation where attracting attention is decisive for the success of a campaign, brands have been forced to put their best cards on the table, creating completely different designs...
Digital promotions may go unnoticed at first, however, something that may seem small within a point of sale campaign, can be the key to increase your sales and reach your target audience, creating an unforgettable experience. This type of promotion can take place at...
The point of sale and the connection with children It is undeniable the power and influence that children have on the purchasing decisions of us adults, and it is a fact that we are always more inclined to buy brands and products that children like. For this reason,...
Creativity, originality and a hidden camera to reach the public If there’s one thing we’re really passionate about at WDi Group, it’s spending time developing fun and engaging projects for brands to help them achieve their goals, and this time it was...
