The importance of reaching new consumers and the magic of brand experiences Sometimes brands are faced with the need to attract a new target group. This may be due to many different causes, such as the advances in our society that change our habits, the appearance of...
On the 25th of March we were lucky enough to organise the premiere of the new Barbie movie: Barbie Superheroine of the video game at the Yelmo cinemas of the Tres Aguas shopping centre (Alcorcón, Madrid). In this film, Barbie becomes an expert video game programmer...
Point-of-sale advertising and brand experiences continue to deliver benefits in the e-commerce era Point of sale marketing continues to innovate and make an impact through new ideas in the design of face-to-face experiences. “Brands are now closer to their...