Many brands focus on selling more but forget about design at the point of sale to be remembered. Brands often focus on having many products available in as many outlets as possible, but often forget how important trade and design at the point of sale and communication...
Ze García opens Barcelona Fashion Week with his collection “Millennial Couture”. Last January 29th, José María García González (current designer of Ze García) carried out the opening fashion show of the 21st edition of the 080 Barcelona Fashion Week with...
The checkout lines of Carrefour supermarkets were the first in Spain to be completely decorated with the image of a brand. As we all know and have experienced first-hand, once we have finished shopping and have our trolley full, it’s time to head to the checkout...
Point-of-sale advertising and brand experiences continue to deliver benefits in the e-commerce era Point of sale marketing continues to innovate and make an impact through new ideas in the design of face-to-face experiences. “Brands are now closer to their...
