Everyone talks about 360° marketing, but what does this marketing strategy really encompass? When we talk about 360-degree marketing, we are talking about marketing that uses all the tools, elements and resources available (both to the agency and the client) to get...
The checkout lines of Carrefour supermarkets were the first in Spain to be completely decorated with the image of a brand. As we all know and have experienced first-hand, once we have finished shopping and have our trolley full, it’s time to head to the checkout...
POS managers, or Point of Sale Managers, are key to the success of our retail campaigns and promotions. When it comes to planning our actions at points of sale, there are clients who do not take into account a key element that ensures their success. We are talking...
In August we can still see in the shops the last traces of the sales. Final sale, third sales, last units… the discounts come to an end to welcome the new seasons and the new academic year when September begins. With the arrival of summer, our consumerist spirit...
You can already reserve in your calendar from April 12 to 15, 2021, because International Trade Council brings the most awaited event in International Trade Think Global Conference Industry experts from around the world will gather at the...