POS managers, or Point of Sale Managers, are key to the success of our retail campaigns and promotions. When it comes to planning our actions at points of sale, there are clients who do not take into account a key element that ensures their success. We are talking...
Last Christmas 2018, Grupo WDi was in charge of the 360° marketing campaign for Scotch, the stationery company belonging to the 3M group. Under the claim “Experts in gift wrapping”, a 360º marketing campaign was developed for Scotch in which the main...
Once again, Cervezas Victoria celebrates the Malaga Fair with Grupo WDi. Beers The Victoria beer brand, part of the Damm Group, places the point of sale as the main focus of its seasonal campaign under the claim “Victoria and Malaga are at the Feria”. When...
You can already reserve in your calendar from April 12 to 15, 2021, because International Trade Council brings the most awaited event in International Trade Think Global Conference Industry experts from around the world will gather at the...
The point of sale and the good connection to Andalucia A good Point Of Sale strategy is based on a good geographical distributionto reach the largest number of people. Geographical location can have two variants. Localised, for those products that are more widely...