Many brands focus on selling more but forget about design at the point of sale to be remembered. Brands often focus on having many products available in as many outlets as possible, but often forget how important trade and design at the point of sale and communication...
Barbie has a new strategy focused on empowering and boostering the youngest… You can be anything you want. Earlier, we discussed the latest approach that Barbie has given her strategy a global reach with her campaign “You can be anything you want to be....
Brand activations are part of BTL and their main objective is to make the consumer interact with the brand in a special way. One of Grupo WDies’ strong points is the design and implementation of brand activations, but… what exactly is a brand activation?...
The checkout lines of Carrefour supermarkets were the first in Spain to be completely decorated with the image of a brand. As we all know and have experienced first-hand, once we have finished shopping and have our trolley full, it’s time to head to the checkout...
The chef’s signature tapas delighted those attending the showcooking held at Vitem & Co. On Saturday 4th May we once again delighted all beer lovers with a new showcooking under the umbrella of the brewery group. Grupo Damm and Vitem&Co have entrusted...